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Preventing Movie Piracy

Researchers are developing tools to thwart the copying of films in theaters.

By Kate Greene

Wednesday, July 05, 2006

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Last month, we ran a story about an experimental device for locating and blocking cameras ("Lights, Camera -- Jamming"). Here we look at another set of technologies aimed at dissuading would-be bootleggers.

Thomson’s prototype anti-piracy system inserts extra frames into a movie that contain text or obscure the scene. The frames flicker at a frequency imperceptible to the human eye, but picked up by camcorders, thereby ruining a bootlegged movie. (Credit: Thomson.)

The movie industry has a problem. According to the Motion Picture Association of America (MPAA), Hollywood loses billions of dollars a year on illegally sold copies of movies. The losses are impossible to calculate accurately, of course, since it's unclear how many of the people who download copies over the Internet or pay a few dollars for a pirated DVD would have paid $9 to $20 for a theatre ticket or legal DVD. Nonetheless, studios and theatre owners are eager to find ways of safeguarding their intellectual property.

Paris-based Thomson, which provides technology to the entertainment and media industry, is exploring methods for thwarting at least one type of bootlegger: the covert camcorder user. The company's technique involves inserting "artifacts" -- extra frames, flashes of light, or pixelated grid patterns -- into a movie during its digital-processing phase, before it's shipped to theatres. The goal is to mar a camcorder recording without degrading the images moviegoers see, says Jian Zhao, chief technology officer of subsidiary Thomson Content Security in Burbank, CA.

The artifacts exploit the differences in the way a human brain and a camcorder receive images. In the technique that's furthest along, extra frames -- with the words "illegal copy," for instance -- are inserted into the film. These warning words flicker by at a frequency too fast for the human brain to process -- yet they appear in a camcorder recording.

This difference is possible because movies are projected as a series of still shots. Film projectors flash 48 images per second (24 frames are collected each second, but each frame is flashed twice) and high-end digital projectors can flash even more, according to Thomson researchers. The limit for human visual processing is around 45 flashes per second; above that, a flickering image appears continuous. Furthermore, camcorders do not average frames, as eyes and brains do. Instead, they're sampling devices that take a series of snapshots -- collecting many more frames per second than our visual systems. Hence, frames that eyes would miss show up in a camcorder recording -- and are reproduced on a video screen when the recording is played.

Using extra frames to obscure a recording isn't as straightforward as it seems, however, since camcorders could theoretically be set to a sampling frequency low enough that they'd miss the hidden message, says Zhao. That possibility requires counter-countermeasures, such as randomly adjusting the frequency at which the extra frames appear. Camcorders can't yet adjust their sampling frequencies quickly enough to keep up and produce a quality recording. But camcorder technology will continue to evolve, says Zhao, "and thus, we've got to evolve."

In addition to the frame-insertion technique, Thomson is working on incorporating additional sabotaging mechanisms into its system, such as projecting ultraviolet or infrared light onto the screen and washing out camcorder pictures. Aware that the easy counter-measure to this is simply to place a filter over a camcorder's lens, Zhao says their system is being designed to combine many different wavelengths, so that finding the perfect filter would be difficult.

Comments

  • Was't this technique used before?
    I guess this technique was used in the past for subliminar publicity, so , how this could affect human subconscient?. It's ok if the  content of the images hasn't a meaning  by the human mind (such as    color bars), but if there is a message. . . well i wouldn't like my mind twisted by this thing.
    Does anybody know if i am right about it?
    Rate this comment: 12345
    Guest (Barto)
    07/05/2006
    Posts:1
    • nah
      Subliminal messages in the form of text don't work.  If they did, they'd still be using them quite a bit don't ya think?
      Rate this comment: 12345
      Guest (sam)
      07/05/2006
      Posts:1
      • Subliminal messages
        Subliminal messages were banned in the US, UK, and Australia around 1957.
        Rate this comment: 12345
        Guest (Me)
        07/05/2006
        Posts:1
        • Re: subliminal messages
          There will be superstitious people in this world long after you and I are dead.
          Rate this comment: 12345
          Guest (Anonymous)
          07/05/2006
          Posts:1
          • Yeah
            If the image says something like Illegal Copy and if your subconcious capts it maybe the person would not enjoy the movie because will be thinking of watching something illegal. I believe it could happen
            Rate this comment: 12345
            Guest (Daniel Velázquez)
            07/05/2006
            Posts:1
    • Better solution
      I totally agree with Barto Images and words should not be allowed to be displayed in any form, as we have learned in the past subliminal messages have a great impact on us and the impact of negative words like illegal may have terrible impact on our life. I think I have 2 solutions that would work flawlessly without altering the film at all, however I don't want to divulge them until I find somewhere to patent them.
      Rate this comment: 12345
      Guest (mamicas@gmail.com)
      07/05/2006
      Posts:1
      • Brilliantly moronic
        Honestly, have you ever spent the time to read about subliminal messages? The original 'experiement' was a lie, as confessed by it's creater. No experiements have ever been able to acheive results.
        Rate this comment: 12345
        Guest (Elijah)
        07/05/2006
        Posts:1
    • CAP Codes
      Aren't cap codes supposed to be "imperceptible" and I can see those all the time...
      Rate this comment: 12345
      Guest (MXL)
      07/05/2006
      Posts:1
  • who cares about camcorder bootlegs?
    Why does the studio care about camcorder bootlegs? And why do people really want these things? The quality of the picture and sound has to suck.

    If you are too cheap to buy the real DVD or go to the theatre, why not just rent it at the video store for a couple bucks?

    Are people really so impatient that they can't wait for the DVD? But they are willing to watch a crappy bootleg shot in the theatre? I don't get it.

    If we were talking about bootlegs digitally copied from the commercial DVD, I could see the conern.

    This is like worrying about kids with cassette decks holding a mic up to a transistor radio and "bootlegging" songs off the radio.
    Rate this comment: 12345
    Guest (smellygirl)
    07/05/2006
    Posts:1
    • Losses impossible to calculate
      I agree with 'smelly girl.' The number of people who will buy these low quality  bootlegs more than once can't be more than .001% of potential movie goers. 
      Rate this comment: 12345
      Guest (Paul V)
      07/05/2006
      Posts:1
    • Exactly
      the reason that the movie industry really pursues these type of piracy issues is that they can then use the piracy to defend their loss of revenue when an even more simple solution is to stop making bad movies and charge high prices
      Rate this comment: 12345
      Guest (helpless)
      07/05/2006
      Posts:1
    • [no subject]
      If they go through the trouble to get a low quality movie why would it matter if there is text on the screen they apparently don't care about the quality.
      Rate this comment: 12345
      Guest (Blake)
      07/05/2006
      Posts:1
    • copies
      The copies i get are DVD quality with digital sound.. The hand held copies are a thing of the past.. I also NEVER sell or or buy them.. Amy I doing something wrong? I think not
      Rate this comment: 12345
      Guest (john mccormick)
      07/08/2006
      Posts:1
    • who care's? some people do.
      Although it costs people in the US about 10$ to see a movie in a theatre, not all places are the same. I did research on this for a business report and most sources showed Japan to be the biggest consumers for these movies. It can cost up to 20$ person (equivalently) in Japan where they can get a bootleg copy for only a few dollars, that are actually of pretty good quality. And waiting the several months to see a movie... well if that was really what people wanted, then theatres would be out of business, and the movie makers would put everything straight onto DVD.
      Rate this comment: 12345
      Guest (Siren)
      07/09/2006
      Posts:1
  • A Simple Solution
    For a simple solution visit www.peervision.com.
    Rate this comment: 12345
    Guest (VSO)
    07/05/2006
    Posts:1
  • Sub-conscious perception being ruined?
    Ever heard of that study where a film puts an extra hidden frame with a guy drinking Coke Cola, like written in this story, can influence the viewer subconsciously and increase their thirst for that Coke Cola?

    Unsure how this will turns out, but isn't it a possibility for the viewers of these "Illegal Movie" framed films to ... maybe ... subconsciously perceive that this is also a pirated film.  Hence, ruining the inexplanable feeling of the film shown?
    Rate this comment: 12345
    Guest (Alex)
    07/05/2006
    Posts:1
  • you'd be surprised
    there is actually a huge market for these movies, whether it be the lower class who only wants to spend 5 bucks to watch a movie, the college student who can't afford anything, the kid who just downloads stuff all day off the internet.  If you knewenough kids, you would know people who atleast download movies.  The .001% probably represents the super fan that wants the movie early, so they download it.
    Rate this comment: 12345
    Guest (mark)
    07/05/2006
    Posts:1
  • subliminal messages
    If those extra frames could be used as subliminal messages, why don't they add the message "I will pay to watch this movie" in that frame?
    Rate this comment: 12345
    Guest (alexis)
    07/05/2006
    Posts:1
    • Not how it works
      Subliminal advertising is not hypnotism. It's merely a way to advertise without your audience know you advertised.

      I think a better way to do this would be to put those annoying FBI and Interpol warnings in subliminal frames. That way, they could get the message to us, but we wouldn't feel angry for having to wait for the movie to start. In fact, they could put it throughout the movie rather than just a few seconds before it.

      Hmm...I might tell Thomson about that. ;)
      Rate this comment: 12345
      Guest (Tim)
      07/07/2006
      Posts:1
  • the first problem
    I see three problems with this scheme, here's the first:

    1) Some people can perceive higher frame rates than others.  Personally I can tell when a single film frame is different from the others. This article seems to imply that, at least for digital projection systems, they'll be able to flicker the frames faster than that. What they're missing is that the human eye is rarely stationary.  If your eye is traveling across the screen at the moment of the flicker, the frames will not correctly "average out" and it will probably become noticeable, if not annoying.  (I've found it distracting that some cars now have LED tail lights that flash off and on, probably at around 60Hz.  I only notice it because my eye moves while I'm driving.)  The upshot is that they're going to make seeing a movie in a theater a more annoying experience, even if it's on a subconscious level ... not exactly what they want.

    thedoc
    Rate this comment: 12345
    Guest (thedoc)
    07/05/2006
    Posts:1
    • The problem
      I agree with that. If anything I see this technology having a greater potential for driving customers away from the theatre more than driving away potential movie pirates. It's fun to watch the RIAA and MPAA drive themselves out of business.
      Rate this comment: 12345
      Guest (SparcMan)
      07/28/2006
      Posts:1
  • the second and third problems
    The second and third problems with this scheme:

    2) If it really does discourage video-capture piracy, it will only INCREASE the value of the pirated content.  Since pirated copies will be harder to come by, there will be MORE incentive for people to pay money to pirates to get the content faster.

    3) Much of the Movie piracy comes from leaks elsewhere in the chain, either from leaked review copies or from somewhere in the editing or production process.  If the value of a pirated copy INCREASES, it will be easier to convince people with early access to the content to leak it.

    I have some suggested solutions, but due to this website's message size limits (I got a Microsoft.net crash message :-), I'll post them separately.

    thedoc
    Rate this comment: 12345
    Guest (thedoc)
    07/05/2006
    Posts:1
  • solutions
    I've had to break this message into little pieces so that Microsoft.Net won't puke on it.  Here's are my suggestions for the MPAA:

    IMHO - The only way the studios can realistically stop piracy, is to "cut off its air supply", not by making it harder, but by making it less necessary.  That could be done by things like:

    1) making DVD's available at the same time as the movie sold exclusively via theaters (i.e. as you leave the movie you could buy the DVD and go home and watch it with the commentary...), or loan it to a friend to encourage them to see/own it.
    Rate this comment: 12345
    Guest (thedoc)
    07/05/2006
    Posts:1
    • more solutions
      (Sorry about the repetition.)

      2) Releasing a low-quality encoding of the movie (e.g. low resolution, mono, and/or pan-and-scan) for free on the internet about the same time as the movie.  If the movie is any good, it'll help build word of mouth and help sell tickets and DVD's.  Free advertising is never a bad thing.  If it is "good enough" it will also reduce the incentive for people to pirate better versions.  It could still be low enough quality that if someone pressed it onto a real pirate DVD, their customers would complain about the crummy quality.  They should also make it easy for the viewer to "click here to purchase a high-quality DVD" or "click here to buy theater tickets".

      3) Release movies in all "regions" simultaneously.
      Rate this comment: 12345
      Guest (thedoc)
      07/05/2006
      Posts:1
      • the final solutions
        4) Make better movies.  In particular to make more movies that you would want to experience in the theater.  This could mean big spectacles, but it might also mean comedies or horror flicks that are more fun if you see them with a large audience.
        Rate this comment: 12345
        Guest (thedoc)
        07/05/2006
        Posts:1
        • summary
          The REAL threat that the Internet poses to Movie companies (and really ALL manufacturers) is that they can no longer produce a shoddy product that people can be tricked into purchasing simply because of good advertising.  If a movie is not worth seeing in a theater, than it doesn't deserve a theatrical release in the first place.  Even perfect anti-piracy tools will not prevent bad word-of-mouth from getting out -- globally via the Internet.

          The studios (and music recording companies) need to learn that their added-values are: purity, convenience, and extra features.  They need to learn that people will PAY for those things, and that "Internet piracy" should be considered free advertising -- the way "radio play" has always been considered free advertising for musical recordings.

          Anyway.  Sorry for the posting storm.  (This website's comment system sucks!)

          thedoc
          Rate this comment: 12345
          Guest (thedoc)
          07/05/2006
          Posts:1
          • summary
            Oh yea, I forgot to mention that the proof that people a willing to pay for: purity, convenience and extra features; even on content they can get for free, is in the fact the DVD's of previously aired Television series are currently one of the hottest money makers in the industry.  The network airing was the free advertising.  Getting the shows without commercials/promos is the purity.  Getting the episodes pre-labelled and packaged in a small size is the convenience.  And the extra features are obvious.  And yet people pay a lot of money for something that was already available to them for free!

            MPAA: Go figure it out for yourself.
            Rate this comment: 12345
            Guest (thedoc)
            07/05/2006
            Posts:1
    • [no subject]
      I'd say dvd piracy is a bigger concern than theatre piracy, so if they were to release the dvds at the same time, they'd be shooting themselves in the foot.  They'd lose a lot of revenue, especially from people who go to the movie then lend the dvd out to their friends.  Unless it's a very good movie, people aren't going to pay to see it again.
      Rate this comment: 12345
      Guest (Tom)
      07/06/2006
      Posts:1
      • Selling DVD's in theaters
        > I'd say dvd piracy is a bigger concern...

        Only in the current market scheme.  DVD piracy is only a big deal because they only way to get current movies for home viewing conveniently and cheaply is via pirates.

        > They'd lose a lot of revenue ...

        Compare the profit margins for theaters of $6 popcorn (~$5.50), a $10 ticket (<$4) w/a limited number of seats, and a $30 DVD (~$20).  If "instant DVDs" were only available from theaters, which do you think theaters would rather sell?  "Instant DVDs" might even command a premium price, especially if released as limited editions or bundled with popcorn to take home. Theaters could even sell them to people whom they had to turn away due to sold out showings, turning lost revenue into profit!
        Rate this comment: 12345
        Guest (thedoc)
        07/07/2006
        Posts:1
      • good movies
        > Unless it's a very good movie, people aren't going to pay to see it again.

        Then selling DVDs on the way out isn't going to cut into ticket sales much.  :-)

        Making better movies and making theatrical viewing more special and enjoyable are other parts of my "solutions".  Theater-going is an inherently social experience, they should capitalize on that.  Would selling "Rocky Horror" DVDs cut into ticket sales?  Not likely.  I even doubt that "Lord of the Rings" sales were significantly impacted by home viewing.  Personally, I watched the first two movies on cable just before going to see the third in a theater.  I didn't want to wait months or years between episodes.  If I could have watched parts 1, 2 and 3 on successive nights in theaters, I probably would have done that instead.
        Rate this comment: 12345
        Guest (thedoc)
        07/07/2006
        Posts:1
  • solutions
    I've had to break this message into little pieces so that Microsoft.Net won't puke on it.  Here's are my suggestions for the MPAA:

    IMHO - The only way the studios can realistically stop piracy, is to "cut off its air supply", not by making it harder, but by making it less necessary.  That could be done by things like:

    1) making DVD's available at the same time as the movie sold exclusively via theaters (i.e. as you leave the movie you could buy the DVD and go home and watch it with the commentary...), or loan it to a friend to encourage them to see/own it.
    Rate this comment: 12345
    Guest (thedoc)
    07/05/2006
    Posts:1
    • people will do what they please
      there is a subculture that will download anything regardless of cost/quality/legality. they can not be reasoned with because there is no collective to appeal to. personal vice makes public virtue

      there will be a modified camera within a month of this technology's release. not all theatres are run like the MPAA would like them, particularly foreign ones. gives someone with enough to time to overcome these measures and in the meantime the bootleg audience will tolerate the nuisance
      Rate this comment: 12345
      Guest (alex)
      07/05/2006
      Posts:1
  • How do we see the inserted images on the bootleg?
    if the images inserted into the original are too brief for our visual systems to pick up on, when someone makes a video recording of this, how is it that we are able to see the images on the bootleg?
    Rate this comment: 12345
    Guest (michael t)
    07/06/2006
    Posts:1
    • [no subject]
      your eyes dont function like a cameras. read the article
      Rate this comment: 12345
      Guest (alex)
      07/06/2006
      Posts:1
      • Valid point
        There's no need to be rude. It's a valid question. And you're reply really doesn't answer the question.

        You're right, our eyes don't function like a camera. That much we understand. However, because of this difference, how is it possible that we will see what the camera saw when it's played back? We didn't see it the first time; why would we see it the second time?
        Rate this comment: 12345
        Guest (Tim)
        07/07/2006
        Posts:1
        • more frames at the same speed
          The camera picks up all of the frames and then displays that additional content at the speed the eye can register.  So, technically, the frames the eye glosses over on the movie screen are 'inserted' into the recorded product and the whole shebang is then played at frame rate the eye can register.  So, you see the marked frames as well.
          Rate this comment: 12345
          Guest (christyb)
          07/11/2006
          Posts:1
  • Just remove the inserted &nbsp;frames?
    Couldn’t you just run a script that would analyze each frame and compare it to a copy of the inserted corrupt frame and remove it, you would lose some image quality but because of the frequency mismatch of the camcorder and the projector you would always record some uncorrupted frames
    Rate this comment: 12345
    Guest (bob)
    07/09/2006
    Posts:1
    • No.
      Because on the final product it's not just specific frames that are affected; if that were the case, you wouldn't be able to see it at home, either. Thing is, the camera and the film are not synch (though some bright tech boy coupld probably ork out a sensor to synch them, so the additional, "anti-piracy"  frame is probably going to be exposed over multiple camera frames. Even if you could analyze and cut them out, it would degrade the video quality to take out frames.

      Nisi falor.
      Rate this comment: 12345

      Monsterboy
      08/21/2006
      Posts:89
      Avg Rating:
      4/5
  • Strong Will
    I must read Tech Review....I must read Tech Review....I must not post silly comments...., huh? Where wuz I?

    Oh yeah, I'm above the fray here.
    Rate this comment: 12345
    Guest (Myndnumbed)
    07/09/2006
    Posts:1
  • Crucial Missing Info
    The article does not state an important piece of info: are bootleg movies small operations with street copies coming from many sources, or are there very few sources with many copies of the same bootleg being sold? If the latter is the case as I imagine than all of these schemes are easy enough to bypass that this will not make a difference. For example, it would possible for a bootlegger to get a copy of the actual projected version of the film and cut out these frames or use some AI program to delete them from the recording.
    Rate this comment: 12345
    Guest (Daniel)
    07/18/2006
    Posts:1
  • Peekvid.com
      Is anything being done about Peekvid.com? Two friends of mine are telling me that they're watching all these movies online for FREE--even movies still in the theater. I'm not a movie producer but I should would be upset if I was one, and I seriously think that this website should be shut down. Someone PLEASE get rid of it...before you know it, we won't even HAVE new movies, b/c know one is going to want to pay to make a movie and then not make enough profit cuz people are all watching the movies online for free.
    Rate this comment: 12345

    Piracyhater
    01/19/2007
    Posts:2
    Avg Rating:
    5/5

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