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June 2004

Where's the Beef from?

Electronic and biological tracking technologies could safeguard the nation's food, but the meat industry may be too mired in antiquated practices to buy in.

By David Talbot

Walk into a Jusco supermarket in Yamato, a small city near Tokyo, Japan, and you can glimpse the future of meat. In addition to a conventional bar code, each steak package sports its own ID number. Type the number into the computer sitting on a nearby table, and up pops information about the cow the steak came from: a scanned copy of its negative test result for mad-cow disease and, in case you are interested, its breed and sex, its date of slaughter, and the name of the producer. At some Japanese meat-counter displays, you'll even see a picture of the family that raised the animal.

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